THE PROJECT
Getting the brand to leave the restaurant with every order.
Takeaway creates a point of contact that travels throughout the city and reaches the customer’s home directly. The boxes and bags were not meant to function as simple packaging, but as an additional part of the Da Bruno experience.
The challenge was to create a recognizable visual family of products in formats with different shapes, materials and technical requirements, while maintaining clarity, personality and a viable production.
- THE ADDRESS
Designing a packaging that whets the appetite before the box does.
We developed a common graphic language for pizza boxes and bags, using composition, color, and messages as elements capable of generating recognition from any angle.
Each design was conceived with both the experience of receiving and opening the order in mind, as well as its presence on the street, in photography, and on social media.
- PROJECT GALLERY
From the final art to the table.
A gallery prepared to showcase the complete system: flat design, details, different formats, mockups, and photographs of the produced packaging.
- HOW WE WORK IT
01
Concept and system
We defined the visual concept and the rules that should unite boxes, bags, and future formats.
02
Design by support
We adapt the composition and messages to the specific requirements of the tricolor, the sizes, the printing areas, and the actual needs of use.
03
Production
We prepared final artwork and reviewed the application to maintain color, readability, and consistency in the final physical result.
