THE PROJECT
Give personality to a space that didn't have a history yet.
Old Fashioned started from an empty space and a clear ambition: to create a cocktail bar with its own character in a market full of repeated codes.
The identity needed to feel elegant without being aloof, classic without looking to the past, and flexible enough to live on signage, menus, social media, events, and campaign pieces.
- THE ADDRESS
Take the classic ritual and make it contemporary.
We built the system around gesture, conversation, and the night. The brand does not imitate a cocktail bar from another era: it recovers its attention to detail and expresses it with a contemporary language.
Typography, color, composition, tone, and image work as a single system. Every application had to be recognizable even when the logo did not appear.
- PROJECT GALLERY
Identity, from the symbol to the bar.
A journey through the concept, visual system, and applications that shaped Old Fashioned before its launch.
- HOW WE WORK IT
01
Territory
We defined the position, personality, references, and codes that the brand should avoid.
02
Identity system
We build a visual and verbal language prepared for all touchpoints.
03
Application and launch
We test the brand in the space, the menu, and the communication before making it public.
- THE RESULT
A brand that seemed to have been there for years from its very first night.
Old Fashioned entered the market with a cohesive universe and enough material to build recognition right from the start.
