{"id":1492,"date":"2026-09-09T21:59:55","date_gmt":"2026-09-09T21:59:55","guid":{"rendered":"https:\/\/flavouragency.es\/?p=1492"},"modified":"2026-09-15T14:06:24","modified_gmt":"2026-09-15T14:06:24","slug":"craft-cocktail-branding-marbella","status":"publish","type":"post","link":"https:\/\/flavouragency.es\/en\/branding-cocteleria-autor-marbella\/","title":{"rendered":"Branding for a signature cocktail bar in Marbella"},"content":{"rendered":"
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THE PROJECT<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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Give personality to a space that didn't have a history yet.<\/h2>\t\t\t\t<\/div>\n\t\t
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Old Fashioned started from an empty space and a clear ambition: to create a cocktail bar with its own character in a market full of repeated codes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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The identity needed to feel elegant without being aloof, classic without looking to the past, and flexible enough to live on signage, menus, social media, events, and campaign pieces.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBrand strategy<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tNaming and concept<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tVisual identity<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tArt direction<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tApplications<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLaunch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tTHE ADDRESS<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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    Take the classic ritual and make it contemporary.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    We built the system around gesture, conversation, and the night. The brand does not imitate a cocktail bar from another era: it recovers its attention to detail and expresses it with a contemporary language.<\/p>\n

    Typography, color, composition, tone, and image work as a single system. Every application had to be recognizable even when the logo did not appear.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tPROJECT GALLERY<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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      Identity, from the symbol to the bar.<\/h2>\t\t\t\t<\/div>\n\t\t
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      A journey through the concept, visual system, and applications that shaped Old Fashioned before its launch.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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      <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tHOW WE WORK IT<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t
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        01<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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        Territory<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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        We defined the position, personality, references, and codes that the brand should avoid.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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        02<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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        Identity system<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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        We build a visual and verbal language prepared for all touchpoints.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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        03<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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        Application and launch<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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        We test the brand in the space, the menu, and the communication before making it public.<\/p>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/section>\n

        <\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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        • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tTHE RESULT<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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          A brand that seemed to have been there for years from its very first night.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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          Old Fashioned entered the market with a cohesive universe and enough material to build recognition right from the start.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

          The creation of a complete identity to turn a new Marbella space into a recognizable brand even before opening its doors.<\/p>","protected":false},"author":1,"featured_media":1675,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,10],"tags":[],"class_list":["post-1492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-proyecto","category-branding"],"_links":{"self":[{"href":"https:\/\/flavouragency.es\/en\/wp-json\/wp\/v2\/posts\/1492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flavouragency.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flavouragency.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flavouragency.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/flavouragency.es\/en\/wp-json\/wp\/v2\/comments?post=1492"}],"version-history":[{"count":17,"href":"https:\/\/flavouragency.es\/en\/wp-json\/wp\/v2\/posts\/1492\/revisions"}],"predecessor-version":[{"id":1745,"href":"https:\/\/flavouragency.es\/en\/wp-json\/wp\/v2\/posts\/1492\/revisions\/1745"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flavouragency.es\/en\/wp-json\/wp\/v2\/media\/1675"}],"wp:attachment":[{"href":"https:\/\/flavouragency.es\/en\/wp-json\/wp\/v2\/media?parent=1492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flavouragency.es\/en\/wp-json\/wp\/v2\/categories?post=1492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flavouragency.es\/en\/wp-json\/wp\/v2\/tags?post=1492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}